Championing Public Health Amid Legal and Legislative Threats: Framing and Language Recommendations

Copyright
2022
Published By
Berkeley Media Studies Group

This report explores the ways that public health authority is being eroded and suggests ways to hold lawmakers accountable, illustrate to community members what is at stake, and demonstrate the importance of public health.

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Blog: 7 Things Advocates Should Know When Communicating About Health Equity
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Communicating for Change Trainings
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Worksheet: Creating a Media Advocacy Calendar
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Newsworthy Elements
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Using Proactive and Reactive Media Strategies
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How Advocates Can Make Their Issue More Newsworthy: Tips From a Veteran Reporter
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Blog: Overcoming Common Communication Challenges: A 3-Part Series for Advocates
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Message Delivery: The Interview
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What Surrounds Us Shapes Us: Making the Case for Environmental Change
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Framing 101
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Worksheet: Overall Strategy
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Delivering Your Message
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Making the Case for Public Health
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Public Health and Media Advocacy
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Lessons in Framing
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Media Advocacy 101
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Layers of Strategy
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Getting Started With Media Advocacy
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Blog: Are You Reinforcing Your Opposition’s Arguments?
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Worksheet: Answering Hard Questions
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Blogging Tips for Media Advocates
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Using Social Math To Support Your Policy Issue
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Activity: Letter to the Editor
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Worksheet: Crafting Effective Op-eds
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Worksheet: Message Development
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Published on 10/22/2021