The goal of the program is to:
Encourage healthy cognitions about alcohol and tobacco use: Through class discussions, activities, and group work, students develop healthy beliefs and attitudes about abstaining from alcohol and tobacco use. Enhance critical thinking skills:This program is designed to foster the development of critical thinking skills in students, so they may successfully resist the dangerously positive messages about alcohol and tobacco use they encounter in media. These skills transform students from passive to active media consumers. Delay or prevent the onset of underage alcohol and tobacco use: It is intended that the Media Detective participants will be empowered with the media literacy skills they need to make informed decisions about the products and services that they buy and use, particularly in relation to alcohol and tobacco use.
SPECIFIC OUTCOMES: Reduction in intent to use tobacco products among students who reported previous tobacco or alcohol use. Improvement in self-efficacy to resist using tobacco and alcohol in the future among students who reported previous use of a tobacco or alcohol product. Reduction in boys' interest in alcohol-branded merchandise (i.e. toys, clothing household objects emblazoned with beer brand names and logos.) Improved media message deconstruction skills.